A pharma manufacturer with an infusion drug that has been on the market for 3 years with challenges in patient pull-through. A shift in organizational strategy, the client was looking to reimagine their field access team to measurably educate the market on new treatment pathway options and services available.
Goal: Create a field access team strategy and tactics that are aligned to the new organizational strategy and can be measured effectively going forward.
“We’ve tried to accomplish this for two years and you guys really got us to a much better place.”
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