Ensuring Your Program Meets the Real Needs of Your Patients

The Challenge

The client was preparing to launch a biosimilar for a well-established product with strong coverage, entering a new market alongside seven competitors.

The client looking to uncover the key pain points and critical moments of the patient journey as they prepare for launch; overall focused on meeting the needs of new patients and those who may switch from the reference product ensuring their needs are met while limiting duplication of support available through other entities within the market including their HCP and dispensing specialty pharmacy

• Existing brand offers a highly-respected patient support program
• Large potential prescriber base across multiple specialties
• Design includes closely integrated partners requiring seamless data connectivity

Goal: Establish a consistent, organizational understanding of the patient experience by identifying specific needs for new and switch patients and the moments of greatest impact where support is most meaningful to help patients gain access and required education for successful treatment. Which ultimately defines and shapes the overall launch strategy and aligns internal teams on path forward.

Our Solutions

• Collaborative prioritization of identified challenges and critical patient journey moments
• Leverage cross-functional expertise and research to define key steps in the patient journey
• Develop an organizational asset that serves as a foundational tool for launch strategy execution

The Results

• Comprehensive Perspective: Defined multi-stakeholder path through access and ongoing treatment
• Critical Challenges Reveale: Identified key areas to focus on for a successful launch
• Organizational Alignment: Created a shared cross-functional vision for patient support needs
• Trainings: Leveraged for external partner training (SP, PSP, and agency)

“This blueprint shows up everywhere across our organization and continues to be a key tool used for functional planning and execution even one year after launch.”

Download Case Study: Ensuring Your Program Meets the Real Needs of Your Patients