The client looking to uncover the key pain points and critical moments of the patient journey as they prepare for launch; overall focused on meeting the needs of new patients and those who may switch from the reference product ensuring their needs are met while limiting duplication of support available through other entities within the market including their HCP and dispensing specialty pharmacy
Goal: Establish a consistent, organizational understanding of the patient experience by identifying specific needs for new and switch patients and the moments of greatest impact where support is most meaningful to help patients gain access and required education for successful treatment. Which ultimately defines and shapes the overall launch strategy and aligns internal teams on path forward.
“This blueprint shows up everywhere across our organization and continues to be a key tool used for functional planning and execution even one year after launch.”
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