Setting the Stage For a Lifetime Bond Through the First 4 Days On a Treatment

The Challenge

With new competitors entering the therapeutic area, our client was challenged to provide greater patient interaction and support to protect market share

Our Solution

We’ve put on our ‘Design Thinking’ hats and combined empathy, creativity and rationality to meet user needs and drive business success

Insights into patients’ emotional and functional struggles made us realize – the FIRST 4 DAYS on the treatment really COUNT!

The Results

• New Patient and Caregiver Support Capability Creates ‘Wow’ by delivering a support experience that exceeded patient expectation at a true time of need
• High Touch Coordinated Team of Experts boosts customer retention and growth by forging lasting, difficult-replicate personal bonds with patients and providers

The services we designed exceed patient expectations at a true time of need and help our clients achieve

“groundbreaking strides in…patient services…”