Wednesday, September 24, 2025 11:00 – 11:45 AM EST
Insights and data-driven strategies to help strengthen your planning and engagement with HCPs and patients.
The pharmaceutical industry is facing ongoing waves of legislative change, shaped by both the previous and current administrations, which are significantly impacting payer policies and the design of patient support programs. These shifts are influencing key areas such as free drug policies, copay assistance, and financial support services.
The patient experience began to evolve notably in 2024 and continues to shift in 2025, with more changes on the horizon. Through our proprietary research, PURE Engagement, we’ll bring forward timely insights and data-driven takeaways that will equip the audience with practical, strategic kernels to guide their planning and better engage both HCPs and patients.