PURE Engagement Awards.
The PURE Engagement healthcare award is granted on an annual basis to the best pharma support program in oncology, neurology, and immunology based on ratings from doctors and their support staff
Annual awards for best-in-class programs.
2024 award recipients
Oncology | Pfizer
Pfizer is recognized for its robust oncology patient support program, known for its effective field reimbursement team that engages seamlessly with offices and provides an easy-to-use experience.
Neurology | AbbVie
AbbVie, with its migraine-focused neurology products, is taking the top spot in neurology, previously held by MS-focused programs. A key strength lies in the team behind the program, who receive high recognition for their support.
Rheumatology | AbbVie
AbbVie’s Complete program has once again been awarded best-in-class in rheumatology, distinguished by its high-quality educational materials.
Dermatology | Sanofi Regeneron
Sanofi/Regeneron has won the dermatology category with its MyWay program, which receives high scores from both MDs and support staff for its effective efforts in building program awareness.
Gastroenterology | AbbVie
AbbVie has received its third 2024 award, winning the gastroenterology category. A key strength is its exceptional ability to deliver a superior patient experience.
Respiratory | AstraZeneca
AstraZeneca has won the respiratory category, a new addition to the PURE in 2024. Their strong field engagement with offices, which is highly regarded, is one of the key factors that sets them apart.
2023 award recipients
Oncology | BMS
BMS is recognized as the overall best company for its portfolio of drugs in both its hematology and solid tumor offerings. Technology is one of the areas they excelled & received top scores to drive customer experience.
Neurology | Genentech
Genentech received top scores in every rated category from both the neurologists and their support staff. They went above & beyond to provide superior services to ensure patients can make it to & afford the treatment
Immunology | AbbVie
AbbVie continues to receive top scores for their field engagements and are also receiving positive feedback on their educational materials used to educate the patients.
2022 award recipients
Oncology | AZ
AZ improved their standings in oncology compared to previous year which in part was driven by their ability to create a strong awareness around their support offerings
Neurology | Biogen
Biogen gained its second consecutive win in neurology which was driven by the strong ratings from the physicians who found Biogen easy to work with
Immunology | AbbVie
AbbVie gathered strong scores across all three sub-categories (rheumatology, dermatology, gastroenterology) with an extra credit to their field scores
2021 award recipients
Oncology | Pfizer
Pfizer received top ratings in oncology from the support staff where its field reps and technology solutions were highlighted as top qualities.
Neurology | Biogen
Biogen won the first annual neurology award in part due to their dedication to go above and beyond to support their patients and work with the offices
Award nomination principles.
The winners are selected based on feedback from doctors and their support staff across the oncology, neurology, and immunology therapeutic areas. The pharma support programs are evaluated based on their performance ratings against the 7 PURE indices in addition to unaided feedback on best/worst-in-class nominations by the HCPs.
Awards given to the PURE Report.
The PURE Report was selected as a Global Health & Pharma Award recipient due to the unique ability of its research to reshape the pharmaceutical manufacturers’ approach to enhance the patients and healthcare providers’ treatment experience within the treatment care areas of oncology, neurology, and immunology.
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