Jens Kulstad

Role and Areas of Expertise

Syndicated market research leader specializing in patient support and market access. Focused on identifying emerging trends in the pharmaceutical industry and benchmarking company performance to define best-in-class standards.

Short Professional Summary

Head of PURE Engagement at Nuvera, where I lead the development and growth of industry-leading benchmarking and insights. Prior experience includes serving as a management consultant at Nuvera and working as an application engineer at Rema. Outside of my primary profession, I’ve also served as the head coach of a national youth sailing team, working with some of the top young sailors in the world.

Education and Credentials

• MBA, Rutgers Business School
• MSc, Mechanical Engineering, Chalmers University of Technology

Notable Achievements or Projects

• Designed and developed Nuvera’s first-ever treatment experience blueprint and financial cost exposure model
• Created a scalable PSP governance model now reusable across pharmaceutical organizations
• Co-developed the SHAPE assessment framework to audit and evaluate PSP operations and strategy
• Built PURE Engagement from the ground up, helping establish a new industry standard for measuring best-in-class programs

What are you passionate about at work?

I’m passionate about continuous learning and staying at the forefront of industry innovation. Through PURE, we explore emerging topics that the pharmaceutical industry needs to better understand, uncovering new insights and translating them into value for our clients.
Equally important is the connection between our work and its impact on patients. Knowing that our insights can ultimately contribute to better patient support creates a strong sense of purpose and motivation.

A Personal Snapshot

I enjoy a range of outdoor activities, with sailing and skiing being my primary passions. Recently, I’ve taken up ski touring, hiking up mountains before skiing down, which has been an incredibly rewarding experience.

My next challenge is kite surfing. It’s something I intended to pursue 20 years ago, and I’ve decided it’s never too late to go after it.

Fun fact: I once aspired to make a career out of sailing and competed in an Olympic campaign earlier in life.

Motto

Work hard, stay curious, and don’t let the fun stuff get rescheduled