Role and Areas of Expertise
Corporate and Portfolio strategy, Commercial opportunity assessment, brand planning, launch strategy, patient experience and insight analysis
Short Professional Summary
With 10+ years in the life sciences industry, I have experience across emerging and developed healthcare markets, bolstered by a working knowledge across global and regional client teams. Through my experience in the pharmaceutical industry and life science consulting, I have developed and honed my market research, analytics and commercial strategy skills, with deep expertise in commercial opportunity assessment, launch strategy, brand planning and tactical implementation across different therapeutic areas and complex markets.
Education and Credentials
- University of Warwick (MSc Biotechnology, Bioprocessing & Business Management)
- Lahore University of Management Sciences (LUMS) (Cell and Molecular Biology)
Notable Achievements or Projects
- Commercial opportunity assessment including business case development for blockbuster oncology through target product profile (TPP)/ commercial potential evaluation
- Development of pediatric vaccine portfolio strategy based on primary and secondary research to conduct viability assessment across various pathogens
- Care pathway and landscape assessment to identify lifecycle management opportunities and establish competitive differentiation for an established neurology brand for a large pharma client
- Brand planning support for an EU anti-infective product that was launched by an emerging biotech client.
What are you passionate about at work?
I am motivated by the opportunity to connect commercial strategy with meaningful patient impact. Supporting the development and launch of therapies that address unmet needs, while improving access and experience for patients, is a core driver of my work. I am particularly passionate about translating insights into actions that improve outcomes across the patient journey.
A Personal Snapshot
• Health and Wellness: Regularly participate in Fitness classes and aim to prioritize mental health and wellbeing through movement/ meditation
• Traveling: Visited 15+ countries across Europe & North/South America in the last 3 years